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Food cravings are defined as frequent intense urges to eat specific types of food. There are people who deny their existence, but in truth, we’ve all felt them, some more than others. For example, some people have intense food cravings for sugar (probably the most common). However, salty foods, chocolate, junk food (pizza) are also common food cravings. Gary Taubes wrote about carb addiction in last week’s New York Times.
We may know very well from an intellectual standpoint that eating these foods will make us gain weight, but feel helpless to resist. This is not really all that hard to understand. Consider a substance such as alcohol. Even as drinking destroys his life, the alcoholic addict feels compelled to drink. We understand that he is the victim of alcoholism and provide support to him to reverse it. For example, he might be encouraged to join Alcoholics Anonymous without stigma that he ‘let himself go’ or that he simply had no willpower.
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